About Street Smarts
Giving Traffic Safety the Green Light
Street Smarts... a program that helps educate our community about traffic safety and responsibility.
Launch of the Street Smarts program is an unprecedented public-private traffic safety effort. Traffic Engineering Division partners include: Davis Chamber of Commerce, Davis Downtown Business Association, Davis Farmers Market, Davis Joint Unified School District, Davis Police Department, The Davis Enterprise, Unitrans, UC Davis and Yolo Transportation Management Association. The goal of the Street Smarts campaign is to educate drivers, pedestrians and bicyclists on issues related to traffic safety.
Street Smarts gets people thinking. The program addresses traffic safety problems at their source: in the minds of drivers, pedestrians, and cyclists.
Street Smarts brings education to the equation. The purpose is to supplement, and complement, traffic safety efforts involving engineering and enforcement.
Street Smarts works on many levels. The program will be promoted in Davis through brand awareness efforts, community events, school activities and discussions, neighborhood initiatives, corporate sponsorships and more.
Street Smarts has no limits. The campaign is intended to grow and evolve as new issues relating to traffic safety surface.
Just as driving under the influence and recycling campaigns have led to shifts in public behavior, we are optimistic that Street Smarts will positively impact the actions of drivers, pedestrians and cyclists. After all, Street Smarts is about respecting the community where we live and work.
It takes an entire community to achieve Street Smarts. We welcome local businesses, corporations, non-profit organizations and individuals to become involved as Street Smarts partners and sponsors. Please visit our Support and Sponsorship page for these opportunities.
